In a Research report made by Arcane research, we find out that investors are still growing increasingly interested in the crypto market. The term “buy crypto” on Google Trend Data is showing strength and has hit a new ATH since the last peak of the bull run in 2017/2018.
“Google searches for ‘buy crypto’ is now at the highest level since January 2018, when the crypto market peaked… This is definitely a sign of new investors who are curious on the cryptocurrency space, but we’re still far from the retail euphoria that was seen back in Jan ’18.”
The rise in volume of searches could be suggesting that some retail investors and non crypto savvy investors are looking into getting involved with the volatile crypto market.
Buy Crypto and Not Buy Bitcoin
It is worth noting that the term “buy crypto” is different from “buy Bitcoin”. Since it is “buy crypto” that is gaining volume we might conclude that investors are learning not only about bitcoin but the crypto market at large. These searches could be their first step towards buying any of their favorite tokens.
When checking the “buy Bitcoin” trend in Google trend data, it shows that it hasn’t moved much for 12 months.
“Bitcoin itself is not getting the same kind of traction, with the search interest for ‘buy bitcoin’ laying flat since the top in May when the halving took place.”
Whether or not the trend moves, anything good for the crypto market is good for Bitcoin exposure and anything good for Bitcoin is by extension good for other major cryptocurrencies in the space.