Sirlibz
Crypto.com has announced the addition of Filomena Ruffa, former visa executive as the general manager of Latin America (LATAM). She will be in charge of leading all operations and driving strategic business relationships with the Latin-America region. The cryptocurrency exchange aims at leveraging the deep relationships and experience Filomena would present including her service as the VP of innovation and strategic partnerships for Visa Latin America. Filomena has also held top positions at global payments companies such as CardinalCommerce, where she served as the general Manager of the Latin America region; SafetyPay, where she held the position of the VP of strategic partnerships and alliance.
Kris Marszalek, CEO of Crypto.com said: “Filomena’s extensive experience working in the Latin American payments market is a valuable asset to the Crypto.com team as we continue our expansion into this important region. With over half a billion people and a robust crypto ecosystem, LATAM has huge potential and Filomena’s deep experience in this region will help strengthen our services to this market.”
Crypto.com has experienced massive growth in their community and exchange usage, the exchange announced that the company surpassed 5M users. The exchange is interested in expanding its services into other regions, they recently released the Portuguese version and Spanish version of it’s Mobile App and exchange platform, this will allow them to showcase their services to over 600Mt Spanish and Portuguese speakers around the globe and win in preparation for the roll-out of it’s Visa card in this regions. Now, with this announcement, they are aiming at penetrating into the Latin America market through the services and experiences that Filomena will offer.
“I am honored and thrilled to lead the Crypto.com expansion into Latin America. I am thankful and humbled by this opportunity, as it opens a new and very exciting chapter in my life. Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency and I am very excited by this new adventure and I can’t wait to start building Crypto.com strategic presence in the Latin America Region and work alongside the team and our partners.” Filomena said.
