JRNY Crypto
The Behemoth
In this article I want to discuss some important features of the Ripple business that will inevitably create a snowball effect that will launch Ripple and it’s currency XRP into the stratosphere.
At the end of 2017, Ripple officially announced it’s 55 Billion XRP escrow that would lock up the XRP into monthly contracts of 1 Billion XRP each. Every month that passes, a new contract will unlock and give Ripple access to 1 Billion XRP to use for further developing the business, as well as marketing and anything else they need funding for in that month. Any XRP that isn’t used in that month will get locked into a new contract and be put at the back of the XRP escrow rotation. Ripple will then receive that remaining XRP when that month comes into rotation again.
So this escrow will end up lasting much longer than 5 years and is basically a never ending funding source for Ripple, making them The Behemoth of the crypto world.
Ripple has already made it.
They have hundreds of huge partnerships world-wide and have all the funding they will ever need. XRP is the cryptocurrency with the most real world use now and will continue to gain dominance in the cryptocurrency market.
Ashton Kutcher donates 4 Million to Elen on Ripple’s behalf
Ripple has been making huge donations to many charitable causes in the world and it’s getting covered in mainstream media. This is giving Ripple exposure to millions of new people and for the first time ever, Ripple is getting more coverage than Bitcoin.
Ripple recently donated 4 Million USD to a wildlife foundation of Elen Degeneres’s choice. Not only did they get exposure on the Elen show, but they also got Ashton Kutcher to make the donation on their behalf. This also got more exposure because Ashton shared this video on his social media pages.
This is only the beginning of Ripple’s generous donations and not only will it continue to build their brand and gain exposure, but also improve the world.
Ripple had also made a $29 Million dollar donation to DonorsChoose.org, which got them coverage on the Late Show with Stephen Colbert.
Institutional Money is Coming
Recently, LMAX has launched the first physical institutional exchange geared towards institutional investors. This exchange has done over $10 Trillion in FIAT and is now offering a means for their investors to invest in select cryptos, including XRP, Bitcoin, Ethereum, Bitcoin Cash and Litecoin.
With all the new partnerships that Ripple has gained and all the real world use they are generating, it is no question which cryptocurrency the institutional investors will want to put their money in. These are people that are already invested in companies that Ripple is now partnered with as well.
Over time we will start to see more and more institutional exchanges going live and more money being invested into cryptocurrency.
Although cryptos are very volatile, they also are very high reward if you invest at the right time. With the business structure and features that Ripple has, we can expect most institutional investors to favor Ripple XRP.
